Written by admin on February 10, 2011 – 1:07 pm
Search engine placement marketing is all about getting your website in the on the first page of Google or Yahoo. Have you ever wondered why the website you created doesn’t come up when you type in the keywords that seem like they are most related? Believe it or not thousands of other people have created websites that are just like yours. You have a lot of competition. Millions of people are online. If you are trying to sell something online, you probably have used a Google before and understand the value behind the service. For online businesses, there is no better place to be than on the first page of Google’s results. Search engine placement marketing can make you more money than you could ever imagine once you have mastered it. Millions of people log onto their computers everyday and make purchases. Usually they start their searches on Google or Yahoo. People who understand the logistics of Google and Yahoo are able to master search engine placement marketing. It really isn’t that difficult either.
The thing that you should consider when writing an article or creating a website for search engine placement marketing is that you want to eliminate some of the competition. If you choose keywords that have hundreds of thousands of websites already in the search results, you are setting yourself up for failure. However, when you start combining keywords, you will notice that there is less competition. The key is to now find the keyword combinations that are the most relevant to your product or service that have fewer than 10,000 organic search engine results. Ten thousand may sound like a lot of competition, however, it is possible to get ranked with that many competitors. You will simply ensure that your article has the right amount of keywords for the search engine to pick it up.
For optimal search engine placement marketing, your keyword should appear on your website or throughout your article about two percent of the time. The reason for this is that any more that 4%, and your article may be flagged as spam. Any less that 1%, and it won’t be considered by Google or Yahoo as relevant enough. Search engine placement marketing requires that you create websites and articles that have the proper amount of keywords. Remember, being listed first means that you will receive the most amount of traffic. With a good sales pitch that can translate into cash.
To learn more about how you can make money with the top placement on Google, sign up for my free mad marketing course.
Article Source:
http://EzineArticles.com/?expert=Mindy_Curle
The Basics Of Search Engine Placement and Keyword Selections
by: Alexi Kerbel
Article: “The basics of Search Engine Placement and Keyword Selections.”
Steps in this article.
1 – Finding your target keywords and implementing them.
2 – Understanding where your site stands in the search engine world.
3 – Link exchanges, Outbound/Inbound links anchor text and Page Rank.
4 – Maintenance and Upkeep of your site and its search engine rankings.
It is very important to have a target when you are picking your target keywords. It’s a good idea for you to figure out what keywords are popular and which ones are not. If you are unsure go to Overture’s Keyword Selection tool and see what keywords are big and which are not, you might be surprised (http://inventory.overture.com/d/searchinventory/suggestion/). Make sure not to go after the highest keywords right away unless they are not popular. If they are too popular its almost impossible to get them right off the bat. I don’t mean to discourage you but you should have some realistic goals, especially if your website currently is not getting the best traffic.
Once you pick your target keywords it is important to adjust your site to match your keywords. This includes adding them or remaking your tag on your site. Do not let your site’s title exceed 75 characters, and make sure it makes sense and is not just a list of keywords.
Next, add these keywords to your site as links, alt tags, and regular text. Its also a good idea if you can near the top of your site place some of them in an H1-3 tag (). If you are unsure how many times your keywords should appear, check your competitors sites.
Understanding where you stand in the search engine world can be difficult. You need to understand that search engines today are a lot smarter then you think. For example, your Google page rank shows how “important” your site is and is really derived from your sites inbound/outbound link counts. You can have a high page rank and not hit any of the keywords you want, this is because of a few things we will discuss later. Your goal should not be a page rank value, page rank simply shows you what Google sees you as, based on the amount of sites linking to you and the amount of sites you link too. (To see your Google page rank you can download the Google toolbar for internet explorer, or go to a site like: http://www.pagerank.sc.
If you’ve got a low page rank, do not worry, page rank is not updated often, and you will probably only see it change a few times a year, but your actual page rank (not visible) can change, almost weekly, if not daily.
Link exchanges are one of the most important things to do to get yourself where you want to be. There are a few rules to follow though. You should never have more then 25 outgoing links per page, if you start getting close to the 25, create a 2nd page and put new links on there. Putting more then 25 on one page will start to penalize your search engine rankings. Make sure to use a good anchor text, if you already optimized your Title tag to have your keywords, you can just use that. Anchor text is the link text pointing to your site. If you are unsure how to setup a link page I recommend signing up for a Free Link Exchange Reciprocal Link Manager Tool at: http://www.MyLinking.com. Once you sign up, add your website, and create a links page, (make sure it uses a .php extension) and then copy and paste the required code to your site template at that page or a blank page, just make sure it’s the same filename as you specified with a .php extension.
Now, you can customize your MyLinking account to prohibit certain keywords or even require certain keywords, if you’ve got a specific theme to your site you can require keywords, this will ensure that the sites you link to will be in your general traffic interests.
It is very important to link with sites that have related content to you. Search engines rank you based on the keywords your link partners have on their site as well so take that into consideration.
So, make sure to use your keywords in your link exchange text, don’t let more then 25 outbound links per page (if you are using MyLinking you can set the max per page, and create as many pages as you want, and you should set it to 24 if you are using MyLinking because it links itself at the bottom, if you have any other external links on your site like banners that you will use take those into consideration when settings your max links. And make sure you are linking with related sites. You can add links or code through MyLinking admin area to exchange links with sites.
Maintenance and upkeep of your site is very important. You should always be hunting for more links. You should always be submitting to link directories. You can never have too many inbound links. If you don’t use MyLinking or a reciprocal link manager script you should check your link partners periodically to make sure they don’t drop you. MyLinking has options to recheck every 24 hours for such events and can even re crawl your link partner’s site to see if your link has moved, etc… Make sure to stay on top of changes your competitors make, if they drop out and a new top place ranker has moved in, take not of their keyword densities, etc.. You should ALWAYS try to link to same link partner’s your competitors link to. You can see these sites by using google or yahoo and searching for: link:http://www.competitorsdomain.com (Yahoo is more complete, Google likes to hide a lot of these).
Once you get all of these down you will begin to hit a decent page rank, it can take up to 20 incoming links before your actual PR hits a PR2 or 3. (Actual PR is not visible PR as explained earlier).
-Alexi Kerbel
http://www.storefrontx.com
About The Author
-Alexi Kerbel
http://www.storefrontx.com
http://www.mylinking.com
http://www.webportal.co.in
Internet marketing is in many ways very different to many other types of marketing. Rather than simply paying for the best advertising slots, in organic search listings it is an open competition.
Search engines work by returning what they see as the most relevant webpage results for any given search term. They display these listings in groups of 10. The aim of search engine placement marketing is to try and get your web page displaying not only in the first ten pages, but ideally in the top 3. The vast majority of people searching for any given term will only ever view the top 3 listings. To view the listings further down the page would require them to scroll down. It is far easier to click one of the top 3 links.
Search engine placement marketing can appear to be very complicated at first. There is a lot of unfamiliar terminology which makes it all sound far more complicated than it actually is. Though there are lots of small things that you can do to boost your rankings, producing high quality content is by far the most effective method. If you produce high quality content, both on your site and on other sites, people will want to link to you. These links will be relevant, authoritative and trustworthy. These links are the most important factor when an engine decides how to rank your page. All the smaller search engine placement marketing techniques are just the finishing touches. Great content is the foundation.
A large part of the search engine placement marketing process is deciding which words you want to target. Using the wrong words will get you off on the wrong foot on the road to nowhere. To yield profitable results a targeted keyword must be decided using 3 criteria:
1. Profitability: if you want to make money you need to target words that are used by people that want to buy something. For example, targeting the phrase ‘star constellations’ wouldn’t be very profitable. Targeting ‘high-powered telescopes’ on the other hand would bring you people that wanted to buy something.
2. Traffic: There is no point targeting a keyword or phrase if nobody searches for this term. Use one of the many keyword tools to find out how many people search for a specific term each day.
3. Competition: Some words have many pages competing for the top rankings, others have relatively few. Ideally you want to find a keyword which has a high volume of traffic and a low amount of competition.
With appropriate keywords and quality content you are part of the way to successfully climbing the search rankings. The next stage is to optimise your content to benefit your search engine placement marketing strategy.
2077
Tom Pearson is a professional copywriter who specialises in writing high quality, optimised content for search engine placement marketing campaigns. For more information on how to boost your search rankings, please read his free and comprehensive 6 part SEO Copywriting Tutorial. Alternatively, perhaps you would be interested in using some of Tom’s many SEO writing services?
Article Source:
http://EzineArticles.com/?expert=Tom_Pearson
Brought to you by Google Placement and Facebook Advertising company Global Market Exposure. Global Market Exposure also designs Custom Massage Websites. Also check out this article on Click Through Rates, it is informative and very helpful.
Mail this post